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TikTok is introducing a new feature that enables them to lessen the quantity of AI-created content appearing in their streams. This move comes as the company revealed that it currently hosts over 1 bn AI-generated clips.

Testing and Rollout

The update is in a pilot phase over the next few weeks before a widespread release. This advancement comes amid a increase in AI content, spurred by emerging content generation software.

AI Content on Other Platforms

Recent reports that almost one in 10 of the quickest rising channels on another major platform exclusively feature content made by AI. A significant portion of this output is deemed “AI slop”, a term for substandard, bulk-generated content that is frequently nonsensical or surreal.

“We know from our community that numerous viewers like content created using AI tools, from computer-generated images to educational videos, and we intend to give people the power to see more or less of that, according to their own choices,” commented a platform representative.

Scale of AI Content

The platform announced that there are presently over a billion videos on its service identified as made with AI. In total, over 100 mn pieces of content are uploaded to the service each day, making clips made by AI a minor portion of its total content library.

Customizing Your Feed

Viewers will be able to limit or boost the level of artificial media they watch by using the content preference feature in the platform and choosing AI-made media. Other topics that currently be adjusted under the tool cover current affairs, style, cosmetics, and dance.

Platform Guidelines

Its rules oblige users to label lifelike AI-generated content, and it forbids dangerous deepfakes of well-known individuals or crisis events. Any realistic AI-generated clip that is without a tag can be removed under its terms of service.

Additionally, the service will from now on attach an AI-generated watermark to content created with its own AI tools, or identified by an cross-platform project for recognizing artificial media. This step is aimed to stop users from seeking to bypass the tagging system.

Responsible AI Funding

The company is furthermore establishing a two million dollar awareness program for professionals and institutions to create learning resources about responsible artificial intelligence. This project will benefit charitable organizations specializing in teaching coding and technology.

Moderation Strategy

TikTok has justified its safety measures, amid controversy over plans to lay off hundreds of safety staff in the UK. TikTok is expected to cut 439 jobs in its content moderation department in London, with worker representatives and digital protection specialists raising concerns that staff are being displaced by automated systems.

A trust and safety lead clarified that staff-based oversight would continue to be important, but AI can shield workers by removing the most distressing content ahead of it gets reviewed by staff. The company reported a significant reduction in explicit and harmful content reviewed by content reviewers over the previous year due to the use of its AI tools.

We believe it is crucial to combine staff and AI to ensure user safety,” the executive stated. “We’ll have people as part of that process, but we further consider it’s very important to reduce exposure to dangerous material as swiftly, which is the area in which a extensive automated help is really helping us process content quickly.”